THE HISTORY OF ADIDAS: FROM 1949 TO TODAY

On August 18, 1949, Adi Dassler founded adidas with the desire to help improve the performance of athletes. Seventy years later, adidas has not only made its mark on sports and athletes, but also on fashion, culture, sustainability and many other areas. Join us on a journey back in time and discover the history of adidas and the styles that have influenced our lives to this day.